CASE

Bark is a smartphone case brand that leverages the appeal of Nordic design and natural wood. However, in the Japanese market, the target audience and key selling points were not clearly defined, and expanding brand awareness remained a challenge.

We conducted Japan market research to clarify the target audience and key selling points, followed by market validation via crowdfunding on Makuake. We continue to support channel expansion including e-commerce sales, trade show appearances, and pop-up store operations.

Through crowdfunding, we confirmed market response in Japan and clarified the target audience and brand direction. After launching e-commerce, repeat purchases have been observed and the brand foundation is steadily taking shape.

Plans include renewing existing products and launching new ones, aiming to further expand brand awareness through crowdfunding and e-commerce sales. BridgeOne will continue to provide support focused on medium-to-long-term growth.

MIRENEX was offering high-performance portable power stations, but faced challenges in Japan around differentiation from competitors, target clarification, and optimizing pricing and messaging.

BridgeOne conducted market validation, then executed a crowdfunding campaign on Makuake. By combining market research with actual sales, we clarified the product positioning and messaging direction for Japan.

The crowdfunding campaign achieved solid sales results in Japan, confirming real market demand. Buyer feedback and data provided concrete insights that will inform future sales strategy.

The plan is to build out an e-commerce sales structure in Japan for continuous sales. Looking further ahead, retail store expansion is also on the horizon as the brand scales its distribution channels step by step.

ULTLLA is a highly regarded ultra-lightweight folding umbrella brand from Taiwan. However, in the Japanese market, it was unclear what value to deliver and to which target audience. Identifying the key selling points that would resonate with Japanese consumers — in a market with distinct characteristics — was the central challenge.

We conducted Japan market research to analyze the target audience and purchasing needs. Based on the findings, we clarified the product's strengths and key selling points, then supported market validation and test marketing via crowdfunding on Makuake.

By centering the project on the value proposition of "lightness and portability" derived through market research, the crowdfunding campaign achieved strong results. Validation of the product's value in the Japanese market is progressing, and a foundation for future sales expansion has been established.

Through crowdfunding, inquiries from retailers and media have been on the rise. Going forward, the goal is to advance general sales and channel expansion while building brand awareness and a sustainable sales foundation in the Japanese market.