CASE

Bark is a smartphone case brand leveraging Nordic design and natural materials. However, in Japan, it was unclear which consumer segment to target and what value proposition would resonate.

Starting with Japan market validation, we clarified the target and messaging direction, then executed a crowdfunding campaign on Makuake. This was followed by trade show appearances, pop-up store sales, and the launch of e-commerce sales.

Through crowdfunding, the target consumer and messaging direction for Japan became clear. After launching e-commerce, repeat purchases from crowdfunding backers showed steadily growing fan engagement. A foundation for ongoing brand growth — not just one-time sales — was established.

Plans include relaunching existing products and running another crowdfunding campaign to further expand brand awareness and grow the fanbase. BridgeOne will continue its support with a focus on medium-to-long-term brand growth.

MIRENEX was offering high-performance portable power stations, but faced challenges in Japan around differentiation from competitors, target clarification, and optimizing pricing and messaging.

BridgeOne conducted market validation, then executed a crowdfunding campaign on Makuake. By combining market research with actual sales, we clarified the product positioning and messaging direction for Japan.

The crowdfunding campaign achieved solid sales results in Japan, confirming real market demand. Buyer feedback and data provided concrete insights that will inform future sales strategy.

The plan is to build out an e-commerce sales structure in Japan for continuous sales. Looking further ahead, retail store expansion is also on the horizon as the brand scales its distribution channels step by step.